Group #2: For your Unessay, you could speak about the power of censorship in a podcast; I, as a part of your audience, would find this compelling due to how modern technology is influencing censorship. Since the podcast itself is inherently a form of technology, I feel as though censoring certain words during the podcast would add an interesting element to your group’s project.
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The articles “Meeting Relationship-Marketing Goals Through Social Media: A Conceptual Model for Sport Marketers” and “Social Media and Sports Marketing: Examining the Motivations and Constraints of Twitter Users” by Jo Williams and Susan J. Chinn, followed by Chad Witkemper, Choong Hoon Lim, and Adia Waldburger, respectively, concern the use of social media in combination with sports marketing. More specifically, they look at the relationship between companies and their target audiences.
The first article explains how sport marketers operate in an environment where consumers of all demographic groups are increasingly comfortable with social media. The authors focus on the elements of the relationship-building process, being communication, interaction, and value. The article is an analysis of other, previously written, papers on the same topic. It focuses especially on the relationship that team sports have with their fan base. The second article evaluates the effect of Twitter and athletes, specifically the relationship between athletes and their Twitter followers. The growth of Twitter has allowed fans to hear about athletes who "tweet" or to read an article where the story broke from someone's Twitter account. It has connected “average” people to their superstar idols like no other previous method of communication. The article also contains statistics from various surveys on why people follow different Twitter accounts. Both articles and their respective authors are intrigued by the same theme of how Twitter has allowed people to form unique relationships. In the field of sports, it is important for both teams and players to connect with fans on different levels. The article by Williams and Chinn believes that: “As sport marketers capitalize on social media in meeting relationship-marketing goals, it is important to ensure that these tools are integrated and build meaningful relationships through opportunities for communication, interaction, and value.” The other article focuses more on the player-fan relationship, and how Twitter has the potential to lead the way in effective sports marketing designed to connect with fans and enhance the social connection relationship. The difference in focus groups of the two articles allows for information to be obtained from different spectrums, however, neither article really relates other than the broad overall topic of Twitter and sports marketing. “Do United States labor laws apply to non-citizen, illegal immigrants?”
This is a question I would ask both Paul Post, author of ‘Immigrant discusses worker injustice in U.S. farm and food labor industry’, and Isabella Herrera, who wrote ‘An Injustice that Must End: The Mistreatment of Undocumented Immigrants’. While Post and Herrera both begin their articles stating that employers take advantage of undocumented immigrants and the cheap labor they provide, Post dives into the personal story of Jose Romero while Herrera focuses on the abuse these individuals receive from their employers. Jose Romero is a 24 year old illegal immigrant from Mexico. He originally came to America at the age of 17 in an effort to provide for his mother and three sisters. While working in New York, Romero was continuously a victim of labor injustices in the form of not being paid for working overtime or being granted sick leave, both of which are required by law. Post continues on to describe how basic rights are an everyday struggle for illegal immigrants and the logistics of the labor laws that are broken when employing undocumented immigrants. Herrera, on the other hand, follows the route of the ethical issues present in these situations. She talks about how employers exploit their power over illegal immigrants inflicting emotional, mental, physical, and sexual abuse on these individuals. Because they are undocumented, these workers are unable to seek help or justice. Herrera goes on to explain that often times, the employers attempt to justify their abusive actions by stereotyping the employees as dangerous criminals. Like Post, Herrera then tells the story of an individual, Luisa Gonzaga, who was an illegal immigrant and a victim of sexual abuse in her workplace. Post and Herrera each conclude their articles with possible solutions to this issue. The two agree that immigrants are actually very important to and, arguably, necessary components in the agriculture industry and for this reason, the United States government should work towards making it easier for immigrants to become legal citizens. Where the two writers disagree is in the second part of their solutions. Post believes that the pay of these jobs should be increased in order to make the jobs more appealing to American citizens. This way legal citizens will be occupying these job opportunities and, in turn, reducing the availability of jobs for illegal immigrants to employ. Herrera, on the other hand, explains that the real issue is the immorality of the situation. She says that we need to treat all employees justly and decently, regardless of if they are legal citizens or not. Overall, it seems as though Post and Herrera have similar opinions on this matter and would agree with each other for the most part. I think these two individuals could benefit greatly from speaking with each other on this matter because Post provides a more statistical and factual understanding of this issue while Herrera addresses the moral and ethical side of this topic. Together Post and Herrera would provide a very well-rounded argument. http://www.saratogian.com/article/ST/20130211/NEWS/302119939 http://lesleypublicpost.com/wordpress/2013/12/04/an-injustice-that-must-end-the-mistreatment-of-undocumented-immigrants/ “Are You Ready for Web 2.0 Marketing?”, an article written by Arthur Stern and Chie Wakabayashi, discusses Web 2.0 and its threat to conventional marketing practices today. Web 2.0 is a term that describes the fundamental changes in how people are using the internet. Rather than using the Internet to research subjects, people are now beginning to build relationships and communities and online. Online word-of-mouth and social media networks are threatening traditional marketing practices, and companies are being forced to convert their ways. I chose to write about this article specifically because our group is discussing the power of twitter in sports marketing.
Stern, Arthur, Wakabayashi, Chie. “Are You Ready for Web 2.0 Marketing?”. Japan Inc. (2007): 6-9. Academic Search Complete. Web. 24 Oct. 2015. True Summary: Shultz article is in the form of an informational editorial. He initially starts with an introduction talking about the beginning of the company and how it has evolved to the new hot up and coming thing. The tone of the piece is very optimistic and directed towards showing how great the company is. He continues through the article to use statistics and quotes to enforce how great of a company under armor is. In the end he closes by discussing how Under Armor is up and coming. It may not be even close to Nike yet but it is gaining speed quickly. Shultz, E J. "Ad Age's 2014 Marketer of the Year: Under Armour." Advertising Age. Advertising Age , 8 Dec. 2014. Web. 27 Oct. 2015. <http://adage.com/article/news/marketer-year-armour/296088/>.
*Like some others, the network prevented me from posting this before class on Friday
A paper titled: “#Sponsoring the #FrenchOpen: An Examination of Social Media Buzz and Sentiment” by Elizabeth Della and Cole Armstrong at Florida State University, was written in order to examine sponsorship effectiveness via social networking sites, specifically Twitter. It looked at what people were talking about during the 2013 French Open. The authors found a weak positive relationship between sponsor-event functional fit and positive sponsor-related sentiment, as well as a weak positive relationship between a sponsor company’s social media presence and event-related buzz. The article offered a literature review of Twitter as well as the principle of sponsorship. It then goes into a quantitive assessment of sponsor-related social media discussion, with examples of positive and negative tweets. Lastly, the article does a case study on four different companies in relation to sponsorship. Delia, Elizabeth B., and Cole G. Armstrong. "#Sponsoring The #Frenchopen: An Examination Of Social Media Buzz And Sentiment." Journal Of Sport Management 29.2 (2015): 184-199. Academic Search Complete. Web. 24 Oct. 2015. Many parts of the English language have its roots in Latin. "Censere" in Latin directly translates to "to give one's opinion, to assess." Roman censors, typically magistrates in the government, would count the census and also serve as inspectors to morals along with conduct. Today, there is no single definition for the word censorship. Whether it is: Merriam Webster, The Catholic Encyclopedia, The American Library Association, Oran's Dictionary in Law, and numerous other encyclopedias there is one thing in common. Majority of those definitions include official suppression, restrictions and even denial of expression. This word automatically brings up controversy in todays society especially concerning the arts.
http://www.pbs.org/wgbh/cultureshock/whodecides/definitions.html True Summary I hope this posts...I haven't been able to do anything online for the past 12 hours that lasts. Sexual discrimination is a prominent labor injustice in American society, categorized as treating someone unfavorably simply due to their particular sex. This predominantly applies to women but also to men, in some situations. Women are just as capable as men in all social tasks and should not be treated as anything less. In addition to this, sexual discrimination is already illegal; the government has outlawed the action of employers discriminating against their employees. Such discrimination in labor can include, but is not limited to: hiring, firing, pay, job assignments, promotions, layoffs, training, and administering benefits based solely on sex. In addition to sex, the discrimination against gender identity is also illegal; the LGBT community in America should be able to work freely without any worries of discrimination, as documented in law.
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December 2015
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